Last Updated: September 23, 2024

This “Privacy Policy” applies to personal information collected by Lillian Homes, LLC (“Lillian Homes”) on their respective websites, mobile apps, and other online and offline products, services, and experiences (collectively, the “Services”).

This Privacy Policy describes the types of personal information we obtain, how we use the Personal Information, with whom we share it, and the choices available to you regarding our use and sharing of the personal information. As used herein, the words “user,” “you,” and “your” mean individuals who interact with Lillian Homes. Throughout this Privacy Policy, where we refer to residents of a particular location, we mean individuals who currently reside in that location as indicated by information regarding their place of residence they have provided to us (such as through submission of an online form), or as otherwise made available to us.

Where applicable, you agree to Lillian Homes’ use of your personal information, as described in this Privacy Policy. Should you have any questions regarding this Privacy Policy, please contact us.

What Personal Information We Collect and How We Collect It

Contact Information

If you sign up to receive our newsletter, emails, or text messages from us, we will collect your name, email address, mailing address, phone number, and any other information needed to contact you about the Services.

Payment Information

To order products or services through the Services, you will need to provide us with payment information (like your bank account or credit card information). Please note that your financial information is collected and stored by a third-party payment processing company. Use and storage of that information is governed by the third-party payment processor’s applicable privacy policy.

Demographic Information

When you interact with us in person or on any of our Sites, we may collect the name of your present community or a Lillian Homes community in which you are interested and other demographic information, such as your age, race, religious orientation, and areas of interest. We collect this information from you to comply with legal obligations and to enhance your experience with our Services.

Transaction Information

If you enter into any contractual agreement with us, we may collect information that may include but is not limited to your social security number, government-issued identification number, insurance policy number(s), financial information, payment card or banking information, responses to surveys, and other information necessary to complete your transaction or reasonably related thereto.

Legally Protected Characteristics

Depending on the nature of our interaction with you, we may collect certain information related to legally protected characteristics. This may include information such as your age, race, religious orientation, or physical or mental disability. We collect this information to comply with federal, state, or local laws and to fulfill contractual obligations.

Commercial Information

We may collect certain business information related to you, including, without limitation, property records, records of past purchases involving Lillian Homes or its affiliates, or other information you may provide as part of any contractual agreement between us. We collect this information directly from you or through our third-party service providers acting on our behalf. We may also collect certain commercial information from publicly available sources.

Usage Information & Automated Information

We and our third-party service providers may collect information through automated means when you visit our Sites or otherwise interact with us online. This includes information collected through cookies, tracking technologies, and other automated methods. These technologies help us understand how you use our Sites, customize your experience, and improve our Services. You may disable cookies through your browser settings, but this may impact your experience with our Sites.

Social Media Interaction

Lillian Homes maintains Social Media Pages on various platforms. If you interact with our Social Media Pages, we may collect information about your interactions. This information may become public or may be collected by third-party social media sites. Our Sites may also use social media features that collect your IP address and may place cookies on your device. The information you post on our Social Media Pages is subject to both this Privacy Policy and the privacy policies of the respective social media platforms.

Video or Audio Recordings

Depending on the nature of your interaction with us, you may have provided us with video or audio recordings or consented to our recording of interactions with you. These recordings may be used for training, security, or marketing purposes with your consent, or as permitted by applicable law.

How We Use Your Personal Information

We use the personal information we collect for the following purposes:

• Communication: To send you newsletters, marketing communications, and information about our Services that may interest you. We may also use your information to respond to your inquiries, fulfill your requests, and provide updates about our ongoing relationship.
• Contractual Obligations: To fulfill any contractual obligations, including billing, collection, and providing products or services you have requested.
• Marketing & Promotions: To facilitate contests, sweepstakes, and promotions, and to process entries and provide rewards.
• Fraud Prevention: To detect, investigate, and prevent fraudulent transactions and illegal activities.
• Service Improvement: To monitor and analyze trends, usage, and activities to improve our Services.

Text Messages (SMS Policy)

Lillian Homes and our third-party service providers may offer you the ability to receive SMS text messages, including those sent using automated means. By providing your phone number and opting in, you agree to receive SMS communications from us. These messages may include marketing content, updates about our Services, or other relevant information.

Opting Out: You may choose to stop receiving text messages from us by replying “STOP” to any SMS message you receive or by following the instructions provided in the message. Please note that opting out of SMS messages will not affect your receipt of other communications from us.

Message & Data Rates: Your mobile carrier’s message and data rates may apply. SMS messages are not a condition of any purchase.

Data Usage: Information collected through SMS communication may include your phone number, carrier information, and the content of the messages. This information will be used in accordance with this Privacy Policy.

How We Share Your Personal Information

We may share your personal information in the following ways:

• With Service Providers: We may share your information with vendors, consultants, and other service providers who process your personal information on our behalf to provide services such as data analytics, research, marketing, and financial services.
• In Business Transactions: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Legal Requirements: We may be legally required to disclose or share your personal information without your consent in some circumstances, such as to comply with a court order or law enforcement request.

Your Marketing Choices

When you sign up for promotions, newsletters, or marketing communications, we use your personal information to decide which products, services, and offers may be of interest to you. You may unsubscribe from marketing messages at any time by clicking the “unsubscribe” link in our emails or contacting us at marketing@lilliancustomhomes.com.

Retention of Your Data and Deletion

Your personal information will not be kept longer than is necessary for the specific purpose for which it was collected. We will retain your information based on its nature, sensitivity, and our legal obligations. You may request deletion of your personal information, but certain data may be retained to comply with legal obligations or for other legitimate purposes.

International Transfers

We will ensure that any transfer of personal information to countries outside of the United States will take place pursuant to appropriate safeguards, such as standard contractual clauses or binding corporate rules.

Changes to This Privacy Policy

From time to time, we may update this Privacy Policy to reflect changes in our practices or legal requirements. Please revisit this page periodically to stay informed about our privacy practices.

Contact Information

Your feedback is important to us. To send us your questions, suggestions, or complaints, please contact us as follows:

Lillian Custom Homes
6350 N I-35E Service Road
Waxahachie, Texas 75165
Telephone: (972) 937-8990
Email: marketing@lilliancustomhomes.com