Privacy Policy

Last Updated: March 25, 2024

This “Privacy Policy” applies to personal information collected by Lillian Custom Homes, LLC (Lillian”) on their respective websites.

This Privacy Policy describes the types of personal information we obtain, how we use the Personal Information, with whom we share it, and the choices available to you regarding our use and sharing of the personal information. As used herein, the words “user,” “you,” and “your” mean individuals who interact with Lillian. Throughout this Privacy Policy, where we refer to residents of a particular location, we mean individuals who currently reside in that location as indicated by information regarding their place of residence they have provided to us (such as through submission of an online form), or as otherwise made available to us.

Where applicable, you agree to Lillian’s use of your personal information, as described in this Privacy Policy. Should you have any questions regarding this Privacy Policy, please contact us. 

Contact Information: Lillian may collect your name, address, email address, physical address, or phone number as part of your interactions with us on any platform, such as this website (this “Website”), our moible sites, applications, and mobile interactive features (“Mobile Applications”), our social media pages (“Social Media Pages”), and email messages we may send to you. This Website, our Mobile Applications, and our Social Media Pages are collectively referred to in these Terms of Use as our “Sites”.

Demographic Information: When you interact with us in person or on any of our Sites, we may collect the name of your present community or a Lillian Custom Homes community in which you are interested and other demographic information, such as your age and areas of interest.

Transaction Information: If you enter any contractual agreement with us, we may collect information which may include but is not limited to your social security number, government issued identification number, insurance policy number(s), financial information, payment card or banking information, responses to surveys, and other information necessary to complete your transaction or reasonably related thereto.

Legally Protected Characteristics: Depending on the nature of our interaction with you, we may collect certain information related to legally protected characteristics. This may include information such as your age, race, religious orientation or physical or mental disability. We collect this information from you in order to comply with potential legal obligations, as required by federal, state or local laws and/or is reasonably related to any contractual obligations we have with you.

Commercial Information: Depending on the nature of our interaction with you, we may collect certain business information related to you, including, without limitation, property records, records of past purchases involving Lillian or its affiliates, or other information that you mauy provide to us as part of any contractual agreement between us. We collect this information as a result of our transactions with you, either from you directly or from our third-party service providers acting on our behalf. We may also collect certain commercial information from publicly available sources in order to facilitate these transactions.

Usage Information: If you use certain products or services, including but not limited to the Sites, applications offered by us or third-party service providers, or devices installed within your home, these products or services collect information about your usage of the variuos products and/or services.

Video or Audio Recordings: Depending on the nature of your interaction with us, you may have provided us with video or audio recordings or consent for us to record our interactions with you. These may be recordings of your interactions with our customer representatives, voicemails you may leave us, or visits to our model homes. We may collect video or audio recordings with your consent, or as permitted by applicable law. We use these recordings for training purposes, security purposes, or to respond to your request. We may also use testimonial recordings for marketing purposes but will only do so with your consent.
We will only use sensitive personal information to comply with certain legal obligations or to complete the transactions you have requested. We may share your sensitive personal information with our affiliates and our third-party service providers.

Collection Personal Information: The information we collect varies depending on how you interact with us or others:

Information You Provide to Us: You may provide information to us online or in person for any number of reasons, such as when you create an Account or visit a model home. In such cases, we, or our third-party service providers, may collect the information you provide.

Email: If you provide your email address to us and request emails regarding our products and services, you will receive commercial emails from us marketing our products and services, and we may collect, other information you provide, as well as any Automated Information (as defined below). You may revoke your consent to receive commercial emails from Lillian by clicking “unsubscribe” to any email communications from Lillian to you.

Social Media Pages: Lillian Custom Homes maintains Social Media Pages on various social media platforms. If you interact with our Social Media Pages, we may collect the information about your interaction with our Social Media Pages. Information posted on our Social Media Pages may become public or may be separately collected by third-party social media sites or platforms. In addition, our Sites provide social media features like “Follow,” “Like,” “Share” and “Link” buttons that collect your IP Address, and may place cookies on your device in order to allow the functionality to perform properly. The information you post on our Social Media Pages is subject not only to this Privacy Policy, but also the privacy policies and terms of use of the respective third-party social media site or platform.

Automated Information: We and our third-party service providers have automated means of collecting information from you when you visit our Sites, or otherwise interact with us online.

Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as Cookies, to collect information about your interactions with the Sites.

Below are the various types of Cookies and related technologies we may use and the purposes they perform. Please note the specific Cookies we may use vary depending on the specific websites and services you use.

  • Essential Cookies. These Cookies are strictly necessary to provide access to our Sites, provide services, and enable essential features. If you disable these Cookies, we will not be able to fulfill your requests.
  • Performance and Functionality Cookies. These Cookies collect information about how you use our Sites and allow us to remember the choices you make while browsing. The information these Cookies collect does not personally identify you, but allows us to optimize our Sites and makes our Sites easier for you to use. If you disable or opt out of these Cookies, you may be unable to use certain features of our Sites, applications, and services, and it may reduce the support or information we can provide you.
  • Analytics and Customization Cookies.  These Cookies collect information we use in aggregate form to help us understand how our Sites are being used, how effective our marketing campaigns are, and how we may customize our Sites. If you disable or opt out of these Cookies, you may not be able to use certain features of our Sites, and it may reduce the support or information we can provide you.
  • Advertising Cookies.  These Cookies collect information about your browsing history and are used to make advertising messages more relevant to you. We may share this information with third parties to help create and deliver advertising personalized to you and your interests. If you disable or opt out of these Cookies, you may not be able to use certain features of our Sites, and it may reduce the support or information we can provide you.
  • Social Networking Cookies.  These Cookies are used to enable you to share pages and content on our Sites through third-party social networking and other websites. These Cookies may also be used for advertising purposes.
  • may recognize Cookies on your browser when you view a website or an email.

Use Personal Information: We may use the personal information we collect from your use of our Sites for the following business purposes:

Communicating with You: We may use personal information to perform any contractual obligations with you, respond to and fulfill your requests, complete any transactions you have requested, and provide you with information and updates regarding our ongoing relationship and/or our products. We may also use personal information to provide you with updates and announcements about our products and services, send information to you regarding our Sites, and support direct marketing and other opportunities of Lillian. In this regard, we may contact you by email, postal mail, phone, or text message, social media, or other means.

Text Messages: We and our third-party service providers may offer you the ability to receive SMS text messages, including those sent using automated means. When you provide us your phone number, you represent you are the subscriber and regular user of the phone number provided and agree to promptly inform us of any changes.  We send text messages with your consent, and they are not a condition of any purchase. Your mobile carrier’s message and data rates may apply. You may choose to stop receiving text messages from us by replying STOP or by following the instructions in the message.

Effective Date: This Privacy Policy was last revised and is effective as of the date set forth at the beginning of this Privacy Policy.

Contact Information

Your feedback is important to us. To send us your questions, suggestions, or complaints, please contact us as follows:

Lillian Custom Homes
6350 N I-35E Service Road
Waxahachie, Texas 75165
Telephone: (972) 937-8990

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